If you are involved in something totally, you will be able to market it effectively.
There are 2 things I am able to 'pull' people in too well currently.....
1) Reading the Twillight saga*
2) Eating Pearlin**
The first addicts you to romance, the second helps you live it out.
*Anyone want a read?
**Pearlin has been recommended (by me) to women who have been trying hard to conceive